Swift Blog

New Dashboard, Analytics and Frames Builder announced

It’s been a few months since our last update, but that’s because we’ve gone into hermit mode working hard on the platform. We’ve just emerged and we’re delighted to announce that we’ve just shipped a big update to Swift Social. The update features a huge refresh of the dashboard user interface as well as a major overhaul to the popular Frames feature. Here’s what’s new:

Dashboard Upgrade

The first thing you’ll notice is a much improved dashboard homepage, designed to provide you with key information and tasks for your account as quickly as possible. You will still see your glorious graph of current followers and how they’re growing. But now you can see how many users you have to follow and unfollow today, as well as who your latest followers are, any upcoming scheduled posts as well as some more useful information about your account.

You’ll also notice greyed out links to connect Facebook and LinkedIn accounts, which is a sneak peek into Swift Social’s future 😉

Mega drop-down

Our navigation needed a bit of spring cleaning as our feature-set has grown richer over the past year. So we’ve organised the nav menu into major menu options that Swift can do for you, namely:

  • Grow
  • Publish
  • Engage
  • Promote
  • Analyse

These all have sub-menus that will be expanded upon in the future. We’ve designed a beautiful mega-drop down to give you more information on each page before you click through to it, so that everything is super clear and easy to use.

Analytics

We’ve pulled all of the key analytics that used to be on the homepage and given it its own ‘Analytics’ page. This is just the start of a much requested area of Swift Social that we’ll be growing with deeper and richer insights into your social media profiles as well as reports.

Frames

This is a big one guys. Back in November 2015, we released Frames, which allows you to add a call-to-action banner to any link that you post on Twitter through Swift Social. The banner is displayed above the article that you’ve shared, with a customisable call-to-action message and button that links to whichever site you want, driving traffic and conversions to your website.

Today, we’re thrilled to present to you our Frames Builder, that gives you more control using powerful new features that drive more traffic and further engagement and conversions from your followers. Joe will write a separate guide on how to use the new Frames most effectively, but here’s a quick rundown of what you can now do:

There’s a frame for that

Every business has different objectives, so now you can choose which type of frame you’d like to use depending on your requirements. The frames are specifically tailored to suit these objectives:

Drive traffic to your website
Promote a single URL to send your followers to. Perfect for sending your followers to your blog or website.

Promote multiple URL’s
Promote a range of products by showing a different URL each time the frame loads. Ideal if your business sells multiple products.

Get email subscribers
Grow your mailing list by promoting a mailing list form. Great if you want to expand your email campaigns and convert followers to email subscribers. This frame let’s people submit their email address right within the frame and you can export your lists straight from Swift Social.

Grow your social media following
Looking to get more followers or cross promote your other social networks? This frame includes buttons to all of your social media profile pages for users to click through to.

We’ve tried to make our frames builder as powerful and flexible as possible, whilst at the same time making it extremely easy to use, so you can add as many frames as you want and attach them to whichever feeds you like. There is so much value in Frames and we think you’ll love it.

Other bits

You’ll notice a few other tweaks and improvements here and there, including the speed of the platform, which is vastly improved since we moved to Google Cloud hosting. Overall, we think you’ll love this update and let me tell you, there’s even more exciting things in the works for our next couple of sprints.

There’s so much goodness jam-packed into this post, that we’re writing a separate post about some of the exciting changes happening at Swift Social, as well as why we haven’t written any blog posts in months! Thanks for all of your support

Joe Sturgess

Joe heads up the marketing team at Swift Social. A passion for writing you'll see him a lot around here. He is the man in the office when it comes to all things Pro-Wrestling, Photography and Video Games, never to be seen without his Nintendo Switch.

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