As of the latest Swift Social update you may have noticed that we no longer support the posting of content to a Facebook profile. Support for Facebook pages still exists and we thought we’d share with you the reasons for this change. Several months ago Facebook made the following announcement to it’s developer community:
The `publish_actions` permission will be deprecated. This permission granted apps access to publish posts to Facebook as the logged in user. Apps created from today onward will not have access to this permission. Apps created before today that have been previously approved to request `publish_actions` can continue to do so until August 1, 2018.
This change means that we (or other apps like Swift) are no longer able to post content on behalf of personal Facebook profiles. It’s important to note that Facebook still allow, and encourage the ability to post to business pages, understanding that small business owners often require tools such as ours to keep active on their network.
This is why we feel that this isn’t a negative but in fact a positive move. Facebook are determined (as they should be) to create a platform for business’ that allow them to tell a story though the use of content. This is a philosophy that here at Swift we are determined to help focus on, providing the best content from across the web in an easy digest format ready to share across your networks.
If you like many others have been operating your business through your own personal Facebook page, we encourage you to set up a business page to allow you to make the most of the great host of tools Facebook make available to you. We have also recently published this handy guide on how to convert a personal profile to a page, check it out and like always let us know your thoughts on this most recent change.
All the best and happy scheduling 😊