As a Manchester United fan, I had one of the best social media experiences earlier this year when Chevrolet (United Shirt Sponsors) ran a twitter-only marketing campaign that nailed pretty much every area of modern day social media marketing.
Utilising twitters powerful set of features they managed to engage one of the biggest fan bases in the world, providing unique content to push United the brand. They did an incredible job, check out the video to see how they did it, and check out twitter’s case study for more. ⚽
Chevrolet gave football fans the insider's view through an innovative only-on-Twitter experience. ⚽️ pic.twitter.com/qrWLrLvJGJ
— Twitter Marketing (@TwitterMktg) November 7, 2017